Communicating to the Indonesian Culture
CHALLENGE To develop an online advertisement and website features for Levi Strauss & Company. All information must be translated in Indonesian. The website feature must have the visual and verbal elements from the online advertisement.
SOLUTION The advertisement was developed based on an actual article on Levi Strauss & Company helping the rainforest of Indonesia. The advertisement shows a continued illustration from the rainforest image to the ripped paper. Translation: Levi Strauss & Company... has banned business with Asia Pulp and Paper (APP) Protecting and Respecting Indonesia’s Rainforest Levi’s new global policy excludes controversial fiber supplies linked to rainforests destruction.
